On today’s episode of the Off the Record series, our guest is Chief Revenue Officer, Marcus Cauchi.

Marcus collaborates with ambitious founders and CEOs of disruptive technology companies in the £10-£50m turnover range to increase revenue quickly and effectively. He is also co-Author of Making Channel Sales Work, founder of Sales: A Force For Good and produces 2 podcasts of his own – ‘Scale Ups & Hypergrowth’ and ‘The Inquisitor’.

In this episode you’ll learn some pro prospecting pointers, how to cultivate the best approach for your sales team, and what it really takes to understand your customers journey.