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Choose your investors very very wisely. 

Biggest check and valuation are not the best guiding principles. 

Think about it.

When you are getting ready to exit your company in 10, 15 years, the 5-10% difference in valuation won’t be massively different of how much money you walk away with. 

But if you take onboard the wrong investor, you can end up with zero. 

It's much more important to bring investors asking questions like “what is the personality of the people that are investing”, 

“How am I going to feel when these people call me by surprise every couple of weeks?”

Dr. Brett Belchetz is the CEO and Co-founder of Maple (getmaple.ca), Canada’s leading virtual care provider connecting patients and healthcare providers like doctors and therapists for online medical visits in minutes. He’s also a practicing physician in Toronto, and a Senior Fellow at the Fraser Institute. In addition, Brett’s passion for healthcare communication and policy have led him to work as an on-air medical expert for CTV and Global News, as well as a contributor to outlets such as the National Post. Previously, Brett worked as a management consultant with McKinsey & Company.